Pitch templates

Copy this AI prompt

You are a PR expert. Write a short, specific media pitch (under 150 words) for {Outlet}, which covers {beat/coverage} in {City, Country}. My news: {your news}. Use a subject line under 8 words, lead with why their audience cares, include one concrete number, and end with one clear ask. No hype words.

Local news angle

Best for: Local papers and TV

Subject: {City} business {does something newsworthy}

Hi {Name},

I noticed {Outlet} covers {beat} in {City}. {Company}, based in {City}, just {news in one sentence}.

Why it matters locally: {one concrete local impact, a number if possible}.

I can share {data / photos / an interview with the founder} today. Would that be useful for a story?

Thanks,
{Your name}
{Phone}

Data / survey story

Best for: National outlets, trade press

Subject: New data: {headline finding}

Hi {Name},

We surveyed {N} {people} and found that {headline finding}.

Three more findings your readers may care about:
- {finding 2}
- {finding 3}
- {finding 4}

Full methodology and charts: {link}. Happy to give you the data first, before we publish it anywhere else.

{Your name}

Expert source

Best for: Reactive pitches, #journorequest

Subject: Expert on {topic} for your {story}

Hi {Name},

If you are covering {topic}, {Expert}, {title} at {Company}, can comment on {specific angle}.

A quote you can use now: "{one strong, specific sentence}"

Available for a call {times, time zone}.

{Your name}

Podcast guest

Best for: Podcasts

Subject: Guest idea for {Podcast}: {episode title}

Hi {Host},

I enjoyed your episode on {recent episode}. {Guest} could go deeper on {related topic}: {3 talking points, one line each}.

{Guest} has {credibility in one line}. Recent appearances: {links}.

Would this fit an upcoming episode?

{Your name}

Newsletter sponsorship or feature

Best for: Newsletters

Subject: {Product} for {Newsletter} readers

Hi {Author},

{Newsletter} readers care about {topic}. We built {Product}, which {what it does in one line}.

We would love to {sponsor an issue / offer your readers {deal} / send you early access}. Is there a rate card or a better person to talk to?

{Your name}

Follow-up (one only)

Best for: 4 to 5 days after the first email

Subject: Re: {original subject}

Hi {Name},

Quick follow-up in case this got buried. {One new detail: a new number, a photo, a date}.

If it is not a fit, no problem at all.

{Your name}